Can I honestly say that I have received business from every networking meeting I have attended? Of course not; time, dedication, patience and persistence is required to acquire business. However, I can say that I have learnt something valuable from every single meeting, and spoken to interesting, helpful people who have become valuable contacts. Networking has connected me with the right people to help me on my journey, and I have won much of my business by delivering my core business message time and time again. Networking works, but how can you ensure you are maximising your opportunities?
We live in uncertain political and economic times. The high street is struggling. The pound is weak. Many businesses are struggling to survive, let alone thrive. However, Harrods is an example of a business that continues its success story through these difficult times; it reported record sales of £2bn last year. So what is the secret to this business’ enduring popularity and appeal?
We know from experience that writing your first few articles can feel daunting; you may not know where to start or how to make a strong impression on people. This can lead to you putting off writing your blog or avoiding it altogether. However, once you have found your own style of writing, the process will inevitably speed up, and become less of a chore. But first you need to know how to write content to a winning formula.
What are the reasons for writing a blog? After all you’ve got your website and social media channels up and running; how does blogging help you to sell more?! Here are our top five reasons for writing a blog…